The project aims to provoke the general public to reflect on the issue of air pollution with a series of road sign installations.
Self-initiated Project
Self-initiated Project
Dust It Matter?
Creative Campaign
Creative Campaign


Road Signs
The campaign hijacked three common road signs,
raising the question " Dust It Matter? " to the passersby
The campaign hijacked three common road signs,
raising the question " Dust It Matter? " to the passersby




Road signs were placed in the centre of Taipei

Adhesive Text
Text on the signs were coated with an adhesive to collect air particles which
gradually revealed and highlighted the air quality.
gradually revealed and highlighted the air quality.

