The challenge for this project was to highlight this independent artisan bakery amongst various bakery chain in Taiwan with a very limited budget. However, its unique core of homemade artisan technique has set it apart from other commercial pan bread and rolls. The design concept focuses on the experience of “ waiting patiently for bread made with love”. The human tone of voice is reflected in the illustrative logo design as well as on the storefront with handmade special bread lightbox signage, in which adding more characteristics to this independent bakery and increase more visibility.
Client: Good Bread Maker 麥方
Client: Good Bread Maker 麥方
Good Bread Maker
Branding
Marketing Collaterals
Store Design
Branding
Marketing Collaterals
Store Design
Bread Light Box
To enhance the store’s appearance,
I created a special lightbox made from the leftover bread.
To enhance the store’s appearance,
I created a special lightbox made from the leftover bread.
